100% è un famoso marchio americano che dal 1980 produce goggle ed accessori per il motocross. Oggi la 100% ha deciso di investire anche nel mondo della mountain bike ed in special modo nel mondo del downhill racing insieme al rider del team Giant Factory Off-Road Andrew Neethling.
Sulla scia del successo che la factory statunitense ha avuto e continua ad avere nell’mx, 100% inizia un nuovo capitolo della sua storia sviluppando una nuova linea di goggle interamente dedicati al mountainbiking. Segue il comunicato stampa ufficiale.
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100% proudly welcomes Giant Factory Off Road’s Andrew Neethling to the team. The newly formed partnership comes just as Andrew prepares for the Sea Otter Classic this weekend in Monterey, CA.
Long regarded as a one of the most iconic brands in motocross, 100% recently launched a new line of premier goggles. Following on the heels of the brand’s success in moto, the sights are now set on developing a goggle line geared for MTB.
Neethling, the accomplished downhill racer hailing from South Africa, is coming off his best season ever in 2011. Andrew won the South African National Championship and the Jeep Air DH event at Crankworx Whistler, and claimed a career-best 3rd place finish in Windham, NY on the 2011 UCI MTB World Cup circuit.
Aligning with an athlete of Andrew’s caliber is significant, as his role with the brand will extend from the downhill course into playing an integral part in the design and development of the goggles .
Watch for Needles in the new Racecraft goggles this weekend at Sea Otter. The complete collection can be viewed online now at www.ride100percent.com.
The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.
Thirty years later the passion for the spirit of racing remains. With a complete new line of premier goggles and accessories for MX, Off Road and MTB, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give”?
100%. The Spirit Of Racing.