The Atherton and Marc Beaumont race for GT Bicycles in 2012. One of the most reported “advance” of the season, in fact the news was circulating back in the same day in which Then, Gee and Rachel communicated their separation from Commencal. But not everyone would bet on the confirmation of Marc Beaumont, which seemed at first to be allocated to new shores. A change is not just for’Atherton Racing to carry a new component. The family grew so. On the homepage of’Atherton Racing The written “we are family” welcomes Beaumont in the warmest styles.
In Bros signed with GT for three years, it is then that part of a partnership built to last.
“The Atherton Racing is a team that has grown in recent years” says Mark Peterman (Global General Manager GT Bicycles), “We are excited about the new partnership that will provide a step forward, not only in racing but also in the development of new products“.
“The collaboration between Atherton Racing and GT has opened new opportunities for us all” comments Gee Atherton, “I'm happy to be part of a society that believes in sport, I am sure that together we will get many hits“.
GT Bicycles is proud to announce its partnership with Atherton Racing. Beginning in 2012, the mountain bike race team of Dan, Gee, and Rachel Atherton, will join non-family GT rider Marc Beaumont and form the new team GT Factory Racing.
“Atherton Racing is one of the most progressive teams in the history of mountain biking, and is known for taking the sport to the next level,” said Mark Peterman, Global General Manager GT Bicycles. “We’re excited about the partnership because it both continues GT’s legacy as the brand that helps progressive riders push their limits, and because of the opportunities it presents to develop new products.”
Over the past five years, Atherton Racing has seen over 50 professional victories and multiple World titles. For the first time, the Atherton team will also include a non-family member with GT rider Marc Beaumont. As a consistent World Cup downhill rider with podiums in some of the world’s greatest Enduro races, Beaumont will compliment Gee on the UCI DH circuit, and Dan on the Euduro circuit, as his focus has shifted towards Enduro-style events. The team will be riding the GT Fury, Sanction, and Force Carbon and Alloy.
In addition to racing, the team will provide important product testing feedback and work hand-in-hand with GT on future product advancements and the next evolution of GT mountain bikes.
“The new relationship that’s formed between Atherton Racing and GT has opened up so many opportunities for everyone involved, I’m stoked to be going into the next few years of racing being bolstered by a company with such a passion for the sport, and with a company that’s drive for the top step of the podium, matches that of my own,” said Gee Atherton.
For more information on the GT Bicycles and Atherton Racing partnership, please visit gtbikes.com and athertonracing.co.uk and follow them on Facebook at www.facebook.com/GTBicycles.
About GT Bicycles:
Since 1972, GT has provided riders of all ability levels with a trustworthy, reliable, rock-solid bike they need to push their own personal limits, and the limits of cycling. Their legacy is instilled in every GT design, be it a BMX, mountain, road, or pavement bike. For more information about GT Bicycles, please visit www.gtbicycles.com.
In this video created for Dirt Steve Jones meet the new team at the headquarters of Atherton. Dan Atherton will focus more enduros disciplines participating actively in the circuit SuperEndruo, the Megavalanche, the Trans Provence and other selected events.